It's normally the client who provides the initial ideas, sometimes even in the form of sketches. But these sketches are often two-dimensional and don't tell you how the pet will look in 3D. But then that's our job!
After a template has been drawn up, our head designer and his team develop accurate stencils which are used to cut out the individual parts and meticulously prepare them for series production.
The production team then focuses on precisely replicating each individual part and hands these over to the seamers and seamstresses in time for manufacturing.
Little by little, we get bigger and bigger! The finer the details, the more we can show off our skills at the planning, design and production stages.
These sometimes involve purely straightforward considerations and sometimes demand elaborate techniques that allow us to reach our goal.
And that's how we get great results.
So take note, billy goats!
But red is red, isn't it?
Try telling that to Ferrari. Tangerine red, scarlet, vermillion, permanent red, flame red, medium red, rouge vif, blood red, carmine, crimson, claret - and, of course, Ferrari red!
Oh, but that's just a small selection of terms that our language has created to designate the most fiery of colours and we're happy to talk about 184 c, 200 c and 207 c. The Pantone system really is unique and offers us a range of over 1,300 shades to use for the materials of your pet - red, for example.
Here you can see how numerous precisely cut-out pieces are brought together to create the body of your pet. Our production staff are thoroughly briefed on the specific features of each individual pet before series production begins. They take note of every last detail which distinguishes the cuddly character and accurately implement them. So you'll be able to recognise your original pattern from the final product.
The man at the top in Asia! Yes, so that you too can see that we make regular visits to our production facilities, here's Jan P. Basjmeleh on tour! So as not to waste any time when explaining the ins and out of a specific batch, he's only too happy to join the production management team in speaking to the employees on the factory floor. What's more, a trip to Asia also presents a wonderful opportunity to pay a visit to close relatives on his father's side who still reside in Indonesia.
This is it, the Promotion Pets delivery room! It's where the little guys come into the world through series production. What looks a bit like mass production here is in fact made-to-measure series production, as this is the only way we can guarantee quality and individuality - whilst keeping to our deadlines.
Each pet must be inspected one last time with the utmost care before it can be delivered - to make sure it's absolutely flawless. As loving as our employees seem here, so strict and uncompromising are they should they uncover faults during production.
And then it's back to the drawing board for each and every pet - that's our motto. Yikes!
Now wasn't that nice?
And now for a few more specific examples of projects to give you an idea about how, for instance, a wonderful scribble leads to a finished pet!
Manni Mouse is the mascot of Hamburger Sparkasse. Initially appearing as a drawing in the bank's campaigns, the Marketing department and Executive Board wanted a tailor-made solution in plush.
This was chiefly to encourage children to get saving - especially on World Savings Day when the wee ones break open their piggy banks. And Haspa wanted to reward them for their efforts.
This was a prime of example of adapting the original illustration from all angles for the purposes of the cuddly character.
And this is Manni Mouse, split into some of its individual parts. You can clearly see the arrangement of materials, as well as the attention to detail and accurate instructions for the sewing work.
A real blueprint!
Making a small cuddly character is a great challenge! That's because the small size of the individual pieces demands great accuracy during production. Sewing must be carried out with exceptional precision on a very small area. This, along with specific requirements in relation to the chosen material, determines whether a cartoon can be turned into a three-dimensional creature.
After all, that's the only thing that counts - and rightly so, we say!
We produced Debbie-Chemie for Boehringer Ingelheim.
We believe that the first drafts pointed us in the right direction, but were still far from our idea of exciting.
And so we developed a character that moves in line with a kind of choreography - just like a snapshot of a dance. The proportions and posture were altered in such a way that the final result was a pet which had it all: materials, expression, composition and, last but not least, there was also chemistry between ourselves and the customer!
We used six different materials, four of which were specially dyed in line with customer wishes. A special internal design was required to achieve the character's posture, which is itself reminiscent of ballet. By altering the character's physiognomy, we gave Debbie-Chemie a considerably more striking appearance and more presence. And that was of course another aim of the marketing campaign - namely, to place the innovative power of the chemical industry in a positive light and make it “tangible”!
What was important in creating Manni Mouse needed to be applied doubly here: small creatures that are rich in detail, with refined facial features and made from an assortment of materials!
But they started out as fine illustrations - ones which had to be turned into clear-cut, elaborate creatures!
Look at what we came up with!
The first step our head designer took was to turn the illustrations into drawings which clearly show how the little dolls will look once finished - and their unique characteristics have been faithfully reproduced.
It's not like they were designed with Adam and Eve in mind - they still needed something to wear!
And we had to continue working just as precisely as before, even once we'd finished developing the characters.
As you probably all know, it's utter silliness to wear a pair of trousers that's far too big for you. The same goes for a dress which hardly covers your bottom.
So this was also a case of made-to-measure production!
And this is how they both turned out!
Seven different materials, from soft Vonnel to ... that's right, to real knits! Two to the left, two to the right and let one drop - and that's how one of smallest but most perfect jumpers in the world came to be!
The finest knitted appliqué lent the small couple their typical facial expression, and shoes made from genuine felt provide a jaunty walk that stole the hearts of clients and consumers alike.
Not necessarily! As you can see, there's plenty of room left for the one or other project. It might be yours!
Why not consider bringing another real pet into the world together?
We would be happy to receive your phone call or mail!